Tuesday, January 24, 2017
Wednesday, January 18, 2017
PROCRASTINATION
Procrastination is: doing everything BUT the thing you should do.
Procrastination kills your work, creativity, your mood and also social life.
TIPPS not to procrastinate:
- LOG OUT from social networks & co (in casi estremi meglio direttamente scollegare il wifi)
- have a easy list in front of you of the steps you need to follow (desktop's sticky notes are very useful!)
- social committment: dì a qualcuno intorno a te che stai cercando di non procrastinare. Dovere rendere conto a qualcun altro spesso ci aiuta a tenere saldi i nostri propositi.
- Per i più propensi alla distrazione e alla procrastinazione: anti procrastination desktop
E per finire:
Animation I love about PROCRASTINATION :))))) :
https://vimeo.com/9553205
Procrastination kills your work, creativity, your mood and also social life.
TIPPS not to procrastinate:
- LOG OUT from social networks & co (in casi estremi meglio direttamente scollegare il wifi)
- have a easy list in front of you of the steps you need to follow (desktop's sticky notes are very useful!)
- social committment: dì a qualcuno intorno a te che stai cercando di non procrastinare. Dovere rendere conto a qualcun altro spesso ci aiuta a tenere saldi i nostri propositi.
- Per i più propensi alla distrazione e alla procrastinazione: anti procrastination desktop
E per finire:
Animation I love about PROCRASTINATION :))))) :
https://vimeo.com/9553205
PITCH
Un pitch è una presentazione di pochi minuti di un progetto.
Si fa per convincere gli altri che il tuo è un bel progetto.
Può essere fatto (direi anche " deve essere fatto") a differenti stadi di sviluppo del progetto: inizialmente sarà il pitch di un'idea embrionale fatto ai propri collaboratori, più avanti dopo un po' di sviluppo e preproduzione può essere fatto per cercare coproduzioni, fondi, produttori... etc.
HOW TO PITCH
- Scriversi una scaletta di cose da dire
- Provare più volte, essere concisi (tecniche di public speaking)
- train your English !!! (inutile dire che l'italiano non servirà a molto)
- materiale: mostra immagini
dossier (per lettura e per proiezione)
IMMAGINI: a meno che non sia la fase embrionale, il primo primissimo pitch che fai ai tuoi collaboratori, è sempre meglio avere e mostrare immagini fatte da te e non reference prese da altri, che potrebbero sviare o confodere i clienti/produttori...
TEST (meglio se con suono): mostrare un test di animazione, di resa, anche se di pochissimi secondi, è molto di impatto e può facilmente volgere il pitch a tuo favore. Il suono, ovviamente, è molto importante e può aiutare ulteriormente a convey un mood/atmosphere.
COSA DIRE:
cose assolutamente da dire sono:
- il tuo nome/nome dello studio
- working title, format, durata, target audience, tema trattato.
- in alcuni casi anche un budget plan non è male.
- focalizzarsi sui punti di forza
- ma conoscere anche i punti deboli e sondarli bene, per essere pronti alle domande scomode. Non devi avere la soluzione a tutto, ma la risposta pronta.
RICORDA: tu guidi i riflettori del discorso e il pubblico e tu decidi su quali aspetti del tuo progetto farli soffermare. Per questo devi esaltare le tue qualità e punti di forza e non sermrbare titubante, insicuro (no autogoal).
ELEVATOR PITCHThe elevator pitch is a particolar kind of pitch, maybe the most important. It's a very short pitch and it's called like this because you have to imagine to meet your dream-producer in an elevator and to be ready to pitch your project amazingly in few seconds.
If you can't explain your project in a sentence (logline), you won't be able in an hour either.
30'
simple
memorable
convincing
short
focused
An elevator pitch is a concise and focused overview of your project.
the rule is LESS IS MORE!
- first of all: BE READY
You never know if you'll have a great chance to pitch your project to someone interesting, so have your pitch ready, your business cards too and maybe also a one-pager of the project.
- Tell them WHY you're worth investing in
- Identify the BENEFITS: why should they need your product.
- Then, identify your USP = unique selling proposition: why is your project unique.
- Leave space for conversation/questions/feedback
and LISTEN
- CONTACT: leave a business card, ask business card, propose to send more material with an email, leave one pager...
(see post: one pager)
don't confuse, tell just the most important things
avoid technical details
balance humility and enthusiasm
Know who you are talking to (see: who's your audience/costumer)
PRACTICE PRACTIVE PRACTIVE
writing, loud with friends and/or mirror
Take care of yourself, especially the night before an important event/pitch
and even more if you had an hard travel.
EVENTS LIST
some of the most important pitch events in europe:
- Animation Production Day - APD (mainly series)
- Picth at Annecy International Animated film Festival (short films, tv, feature films))
- Cartoon Movie : for feature films
- Cartoon Forum: for short films
- Cartoon Springboard: for young talents projects= tv sopecial (min 26 min), tv serie, a feature film (minimum 60 minutes), an animated project dedicated to cross-media. Note that here SHORT films are NOT accepted )
- Visegrad Animation Forum (shorts, young talents)
vedi link to the other post: animation events)
- post che ho scritto sul "valorizzarsi" (link)links for public speaking:
- ted talk sulle power position, presenza on stage e autostima:
power positions (ted) https://www.youtube.com/watch?v=Ks-_Mh1QhMcvoice: https://www.youtube.com/watch?v=eIho2S0ZahI
boady language: https://www.youtube.com/watch?v=Ks-_Mh1QhMc
Si fa per convincere gli altri che il tuo è un bel progetto.
Può essere fatto (direi anche " deve essere fatto") a differenti stadi di sviluppo del progetto: inizialmente sarà il pitch di un'idea embrionale fatto ai propri collaboratori, più avanti dopo un po' di sviluppo e preproduzione può essere fatto per cercare coproduzioni, fondi, produttori... etc.
HOW TO PITCH
- Scriversi una scaletta di cose da dire
- Provare più volte, essere concisi (tecniche di public speaking)
- train your English !!! (inutile dire che l'italiano non servirà a molto)
- materiale: mostra immagini
dossier (per lettura e per proiezione)
IMMAGINI: a meno che non sia la fase embrionale, il primo primissimo pitch che fai ai tuoi collaboratori, è sempre meglio avere e mostrare immagini fatte da te e non reference prese da altri, che potrebbero sviare o confodere i clienti/produttori...
TEST (meglio se con suono): mostrare un test di animazione, di resa, anche se di pochissimi secondi, è molto di impatto e può facilmente volgere il pitch a tuo favore. Il suono, ovviamente, è molto importante e può aiutare ulteriormente a convey un mood/atmosphere.
COSA DIRE:
cose assolutamente da dire sono:
- il tuo nome/nome dello studio
- working title, format, durata, target audience, tema trattato.
- in alcuni casi anche un budget plan non è male.
- focalizzarsi sui punti di forza
- ma conoscere anche i punti deboli e sondarli bene, per essere pronti alle domande scomode. Non devi avere la soluzione a tutto, ma la risposta pronta.
RICORDA: tu guidi i riflettori del discorso e il pubblico e tu decidi su quali aspetti del tuo progetto farli soffermare. Per questo devi esaltare le tue qualità e punti di forza e non sermrbare titubante, insicuro (no autogoal).
ELEVATOR PITCHThe elevator pitch is a particolar kind of pitch, maybe the most important. It's a very short pitch and it's called like this because you have to imagine to meet your dream-producer in an elevator and to be ready to pitch your project amazingly in few seconds.
If you can't explain your project in a sentence (logline), you won't be able in an hour either.
30'
simple
memorable
convincing
short
focused
An elevator pitch is a concise and focused overview of your project.
the rule is LESS IS MORE!
- first of all: BE READY
You never know if you'll have a great chance to pitch your project to someone interesting, so have your pitch ready, your business cards too and maybe also a one-pager of the project.
- Tell them WHY you're worth investing in
- Identify the BENEFITS: why should they need your product.
- Then, identify your USP = unique selling proposition: why is your project unique.
- Leave space for conversation/questions/feedback
and LISTEN
- CONTACT: leave a business card, ask business card, propose to send more material with an email, leave one pager...
(see post: one pager)
don't confuse, tell just the most important things
avoid technical details
balance humility and enthusiasm
Know who you are talking to (see: who's your audience/costumer)
PRACTICE PRACTIVE PRACTIVE
writing, loud with friends and/or mirror
Take care of yourself, especially the night before an important event/pitch
and even more if you had an hard travel.
EVENTS LIST
some of the most important pitch events in europe:
- Animation Production Day - APD (mainly series)
- Picth at Annecy International Animated film Festival (short films, tv, feature films))
- Cartoon Movie : for feature films
- Cartoon Forum: for short films
- Cartoon Springboard: for young talents projects= tv sopecial (min 26 min), tv serie, a feature film (minimum 60 minutes), an animated project dedicated to cross-media. Note that here SHORT films are NOT accepted )
- Visegrad Animation Forum (shorts, young talents)
vedi link to the other post: animation events)
- post che ho scritto sul "valorizzarsi" (link)links for public speaking:
- ted talk sulle power position, presenza on stage e autostima:
power positions (ted) https://www.youtube.com/watch?v=Ks-_Mh1QhMcvoice: https://www.youtube.com/watch?v=eIho2S0ZahI
boady language: https://www.youtube.com/watch?v=Ks-_Mh1QhMc
Business Cards
Business cards (BC)
- BCs are crucial for your work and contacts!
If you don't have them, get them right now!
- They need to contain the most important info about you and some contacts, they need to be appealing and have a nice graphic - some white space is always good to write on them!!
- Festivals/conferences and other events are very good for BC.
You will need them and you will also collect a lot (sometimes too many).
It's important to write some notes on the BC you get from others, to remember who's this person.
FOLLOW UP:
Another good habit is, once you get home (or at the hotel), to get back to all the BCs you collected and re-order them, look for people's Linkedin/websites, maybe call them or write some emails. If you let time goes by, you will be more and more less likely to do it or, in the worst scenario, you will completely forget about those persons (and viceversa).
See more about follow up in the dedicated post here
- It may sounds obvious, but:
have them with you, always.
Especially in the circumstances when you expect it the least, you may have the elevator pitch of your dreams (see the post: how to pitch)
- It's not expensive to have BCs.
Even if there are some very fancy BCs around, you can also easily get some decent BCs with few money and still looking good.
There're many online websites doing this. But you can also self-make them, if you have some good craft skills. (I did these BCs for my first film, just using a bad bw printer some glue and cardboard, and they even got some compliment/appreciation :O http://puminrus.tumblr.com/post/132300026275/bc )
Some last notes:
I think businesscards' task is no (more) to give all the info people need, but rather to be eye-catching, cool, interesting, unforgettable, mysterius maybe.
There will be a e-mail adress and perhaps a link to your website on them, and this will be enough for all the real info searching.
The point is not really to inform, but to be remembered and catch the attention; the point is that you don't want the others to throw your BC away, once they get home. You want them to keep your BC. For one reason or another: maybe they're beautiful, useful, interesting, inspiring, unconventional...and your image will be linked to them!
To conclude, maybe for fun:
Some inspirational mood for non-conventional BC
- BCs are crucial for your work and contacts!
If you don't have them, get them right now!
- They need to contain the most important info about you and some contacts, they need to be appealing and have a nice graphic - some white space is always good to write on them!!
- Festivals/conferences and other events are very good for BC.
You will need them and you will also collect a lot (sometimes too many).
It's important to write some notes on the BC you get from others, to remember who's this person.
FOLLOW UP:
Another good habit is, once you get home (or at the hotel), to get back to all the BCs you collected and re-order them, look for people's Linkedin/websites, maybe call them or write some emails. If you let time goes by, you will be more and more less likely to do it or, in the worst scenario, you will completely forget about those persons (and viceversa).
See more about follow up in the dedicated post here
- It may sounds obvious, but:
have them with you, always.
Especially in the circumstances when you expect it the least, you may have the elevator pitch of your dreams (see the post: how to pitch)
- It's not expensive to have BCs.
Even if there are some very fancy BCs around, you can also easily get some decent BCs with few money and still looking good.
There're many online websites doing this. But you can also self-make them, if you have some good craft skills. (I did these BCs for my first film, just using a bad bw printer some glue and cardboard, and they even got some compliment/appreciation :O http://puminrus.tumblr.com/post/132300026275/bc )
Some last notes:
I think businesscards' task is no (more) to give all the info people need, but rather to be eye-catching, cool, interesting, unforgettable, mysterius maybe.
There will be a e-mail adress and perhaps a link to your website on them, and this will be enough for all the real info searching.
The point is not really to inform, but to be remembered and catch the attention; the point is that you don't want the others to throw your BC away, once they get home. You want them to keep your BC. For one reason or another: maybe they're beautiful, useful, interesting, inspiring, unconventional...and your image will be linked to them!
To conclude, maybe for fun:
Some inspirational mood for non-conventional BC
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