It's important to keep in mind who are you working for, when you brainstorm for a treatment, work on a project and even when you update your portfolio.
who is your audience?
what is your target?
who are your customers? what do they like?
what are their problems?
Have always a "custumer persona" in mind whenever you are writing a post on social medias or even having a meeting.
For a pitch/interview:
know who you're meeting, to whom you're talking.
Get informed in advance, do a little research on Google before a meeting, ask around, find out who is in the jury, etc...
(see the post about how to get ready and make a pitch)
Those are good tips for for pitches, individual meetings, interviews (know the company, their work..), and even just for writing e-mails.
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